Axis Securities Ltd., a 2005 incorporation, is a subsidiary of India’s top private bank, Axis Bank. Axis Sec is a full-service broker that distributes financial goods and provides stock broking services to retail customers in India under the AxisDirect brand. AxisDirect has more than 4.2 lakh active customers, ranking among the top 10 stock brokers in India.
Investments in bonds, NCDs, ETFs, derivatives, IPOs, mutual funds, stocks, and company fixed deposits are all available through AxisDirect. Additionally, Axis Sec provides loans for SME, credit, and prepaid cards, as well as loans for homes, cars, people, and shares.
An integrated Trading, Demat, and Bank account are available through AxisDirect’s 3-in-1 account. The seamless transfer of funds and shares across the three accounts is made possible by this account. Customers’ trading is made simpler, especially for novice and casual traders.
Axis Direct Account Opening Charges
| 3-in-1 Account Opening Charges | Rs 999 |
| Demat Account Opening Charges | Rs 0 |
| Demat Account AMC | Rs 650 per year (free for 1st year) |
Axis Direct Brokerage Charges
For equity delivery, Axis Direct charges 0.50% brokerage, 0.05% for intraday and futures, and Rs 10 per lot for options.
| Segment | Brokerage Charges |
| Equity Delivery | 0.50% (Each Leg) |
| Equity Intraday | 0.05% (Each Leg) |
| Equity Future | 0.05% (Each Leg) |
| Equity Options | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot |
| Currency Futures | 0.05% (Each Leg) |
| Currency Options | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot |
| Commodity Futures | 0.03% (Each Leg) |
| Commodity Options | Rs 50 per lot |
AxisDirect Trading Software (AxisDirect Trading Platforms)
Based on the demands and investing preferences of their clients, Axis Securities offers a variety of trading platforms.
1. DirectTrade
Advanced charting, auto-refreshing order/trade/position books, and frequent changes to the market rate are all features of a desktop trading application. High frequency traders can use this trading terminal.
Additionally, the DirectTrade Terminal provides fully customizable multiple market watch, live streaming quotations, and quick access to order placing and reports.
The DirectTrade is available at additional cost of Rs 2999 per year.
2. Swift Trade
A trading platform powered by Java applets. This compact trading platform provides trading terminal capabilities within a web browser.
3. Mobile Trading
Customers can trade in the equity and derivative segments using the AxisDirect Mobile App on their smartphone.
4. AxisDirect lite
Customers can trade in equities and derivatives using AxisDirect Lite, a low bandwidth, user-friendly trading platform, even with a slower internet connection.
Additional Information
| Offline no. brokerage / registered AP. | NA |
| Research & advisory services | Yes |
| Referral amount | Rs. 300 |
| API charges | NA |
| Call & Trade charges | Rs. 20 per call |
Advantages and Disadvantages of AxisDirect
Advantages of Axis Direct
The benefits of AxisDirect are as follows. Before opening an AxisDirect account, you must consider the benefits and drawbacks. You can determine whether AxisDirect meets your investing needs by looking at its advantages and disadvantages.
- A 3-in-1 account is provided by Axis Direct. This covers trading, demat, and bank accounts. Trading and investing are now quite simple.
- Axis Direct sells a wide range of goods under a single brand and website.
Customers of Axis Direct can download free research reports.
- To assist newcomers in understanding the fundamentals, Axis Direct provides classroom sessions, webinars, online tutorials, and expert-written articles.
Disadvantages of HDFC Securities
The disadvantages of AxisDirect are as follows. View the list of AxisDirect’s shortcomings. • Extremely expensive brokerage fees when compared to inexpensive stock brokers like Zerodha.
AxisDirect Complaint
The quantity of AxisDirect consumer complaints that the exchanges have received. The AxisDirect consumer complaint report aids in understanding the reliability and quality of service provided by Axis Securities.
| Exchange | Financial Year | Number of Clients* | Complaints** | % |
| NSE | 2022-23 | 333,638 | 108 | 0.03% |
| BSE | 2022-23 | 84,586 | 6 | 0.01% |
| NSE | 2021-22 | 422,358 | 92 | 0.02% |
| BSE | 2021-22 | 86,892 | 5 | 0.01% |
